What I did:

Research / Branding Strategy / Brand Identity brief

The Strategy

In March 2017, GuestToGuest was merging with HomeExchange to become the global leader of home-sharing holidays. In a hospitality market dominated by Airbnb, we helped HomeExchange position itself as a true challenger.

To stress the fact that Airbnb mostly offers cold and impersonal accommodations, we put the spotlight on the human and authentic dimensions of sharing. HomeExchange offers travelers a uniquely human experience that money can't buy.