Based in New York, Edouard N'Diaye has graduated in marketing and design at ISCOM Paris (France). He has 8+ years of experience as a brand and innovation strategist working in award-winning agencies in France, Canada, and the United States.
Edouard has helped companies such as Electronic Arts, Nike, Spotify, Amazon, American Express, ESPN, FIFA World Cup, Diesel, L'Oréal, Mondelez, Huawei, and Uber Eats to build brands, launch campaigns, and design product and service experiences.
July 2023 to current: Senior Lead Strategist at SYLVAIN (New York, USA)
Provoking progress through the power of strategy and design. Clients: Electronic Arts, Nike, Spotify, Amazon, American Express and ESPN
May 2021 - July 2023: Sr Strategist at SID LEE (Montreal, Canada)
Brand & innovation strategy. Developing branding, advertising and CX strategies for several local and global accounts including FIFA World Cup 26 & 2022, IGA, Loto-Quebec, and De Vinci.
January 2021 - May 2021: Sr Strategist at AKQA (Paris, France)
Brand & CX strategy for a few months before leaving for Montreal, Canada
2016 - 2020: Strategist at BUZZMAN & PRODUCTMAN - Havas Group (Paris, France)
Helped create brand positionings and advertising campaigns and lead the development of new brands, products, and experiences within Buzzman's product design studio. Clients included PMU, Diesel, Just Eat, Mondelez (Oreo, Milka), Huawei, Winamax, and others.